Data, Information and Knowledge

Data is a bunch of numbers that exist in rows and columns in a spreadsheet or a text file.

It’s primarily derived from an occurrence. In fact, data owes its genesis to an external event. When you run with a sports activity tracker, data is collected by the device from your body.

Classifying and reorganising the data into meaningful terms is information. You ran 1.75 kilometres today. That’s information.

But what about knowledge?

Running for 1.75 kilometres for 5 times a week improves your overall health. You feel energised, motivated, sleep better and cope better under stress. In short, health is wealth. That’s knowledge.

The funny thing about knowledge is that it’s openly available – in good books and reputed journals.

How you apply that knowledge–at the right time and place–is a measure of your intelligence. Otherwise known as smartness. Sometimes known as common sense.

And we all know the thing about common sense.


Photo by Alvan Nee on Unsplash

By Sourav

Sourav is an aspiring marketer with a passion for all things digital. He currently handles product marketing for an e-commerce app. You can get in touch with him on Twitter.