Tools are the foundation of civilization. Think of the wheel, the plough or the printing press. Or the Mars Rover that’s currently ~55 million kms away from earth.
My point is simple – the right set of tools can make the difference between good and great. Welcome to my certifications page.
Following are a couple of certifications in analytics, attribution and performance marketing, that I’ve completed this year.
Certifications from Google
Google Analytics for Beginners
A course for getting started with Google Analytics for any website.
Google AdWords Fundamentals
An introduction to the complete Google Ads’ suite.
Universal App Install Campaigns
A specialized course for Universal App Install Campaigns (UAC) in Google Ads.
Performance Marketing Certifications
A crash-course on user segmentation, engagement, deep-linking, A/B testing, and more – all using the TMC.
A primer on attribution 101, including – publishers, ad exchanges, look-back windows and a whole lot more!
App Store Analytics
A course on App Store Optimization and Analytics using the TUNE Marketing Console.
You see, certifications a great place to get started. But they don’t necessarily mean expertise.
Just like tools evolved – from the simple plough to a tractor, I believe that expertise is cultivated from experimentation, troubleshooting, a lot of “oh-no”, and a few “ah-ha” moments.
My aim is to develop domain expertise, rather than focusing on a certain tool.
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Thanks for stopping by!