My point is simple – the right set of tools can make the difference between good and great. Welcome to my certifications page.
Following are a couple of certifications in analytics, attribution and performance marketing, that I’ve completed this year.
Certifications from Google
Google Analytics for Beginners
Google AdWords Fundamentals
Universal App Install Campaigns
Performance Marketing Certifications
App Store Analytics
Just like tools evolved – from the simple plough to a tractor, I believe that expertise is cultivated from experimentation, troubleshooting, a lot of “oh-no”, and a few “ah-ha” moments.
My aim is to develop domain expertise, rather than focusing on a certain tool.
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Thanks for stopping by!