Certifications

Tools such as Google Analytics, AdWords and Facebook Ads, has been a part and parcel of my daily routine – since late 2016.

In this page I share my thoughts on certifications, ones I’ve completed, and the ones that I intent to complete.

What is a Certification?

A certification is a token suggesting that an individual has functional knowledge of the tool. They’re an excellent starting point for a beginner.

However, it is debatable whether the certified individual would be able to effectively use said tools, to align to business goals.

Applying one’s knowledge, breaking things, and then making them work again forms what we call experience.

And that’s what we’re all really looking for, aren’t we?


Completed Certifications

Following are a list of certifications I’ve completed across Google.

1) Google Academy for Ads – AdWords Fundamentals

Snapshot of Sourav Kundu's Certification of Completion of the AdWords Fundamentals Course from Google

2) Google Analytics Academy – Google Analytics for Beginners

Snapshot of Sourav Kundu's Certification of Completion of the Google Analytics for Beginners Course from Google

3) Google Learn with Google – Introduction to Universal App Campaigns

Snapshot of Sourav Kundu's Certification of Completion of the Introduction to Universal App Campaigns Course from Google


Certification Pipeline

I plan to complete Facebook Blueprint, Tune Marketing Console (performance advertising) and the library of Google Academy for Ads certifications.